Simpleaf x Toilet Twinning

Simpleaf Brands is committed to creating sustainable, high-quality and environmentally-friendly products for consumers that they can easily incorporate into their daily lifestyles.

We believe that our consumers have the power to create real-world change by purchasing products like Simpleaf and Simpleaf for Babies that support social and environmental responsibility. And, in return for consumer support, we support communities in need by being committed to giving back 1% of our sales revenue to charitable organizations, like Toilet Twinning, that are furthering their mission to help those in need around the world.

According to the World Health Organization, 2.3 billion people are still without basic sanitation facilities such as toilets or latrines. Of these, 892 million still practice open defecation and lack basic hygiene education or access to proper sanitation. Toilet Twinning is a water and sanitation initiative which invites people to “twin” their own toilet with latrines in poor communities. This is a way of raising funds to enable people in the poorest nations to have clean water and a proper toilet, and to learn about hygiene. Toilet Twinning funds the work of international relief and development agency Tearfund. Your donation will be used to provide clean water, basic sanitation, and hygiene education.

Simpleaf Brands is helping Toilet Twinning to flush away poverty, one toilet at a time.

Learn More About Toilet Twinning

The Toilet Twinning Approach

Sanitation is serious stuff, and if you’re going to talk with authority on the subject you’ll need a few key phrases. How about community-led total sanitation? It’s a bit of a mouthful but it’s development-speak for the special approach Toilet Twinning and its partners take.Over decades of learning, it’s become clear that sanitation projects work best when local people see the need for improved sanitation – and make that change happen themselves. They bring villagers together in workshops and encourage them to join action groups focused on issues that concern the community, such as farming.Toilet Twinning’s partners help set up small village committees, of both men and women, to look at the link between practices such as open defecation and ill health. For many, this is a revelation: they have never understood why their children fall ill with sickness and diarrhea in the rainy season. Then, they are keen to have a latrine. But before latrine-building starts, there’s hygiene education on practices such as handwashing. This is key to behavior change in the long term. Their partners involve local people in deciding on the design and materials to be used in latrine building. This means latrines are both appropriate and affordable. People generally build their own latrine, and this means they are much more likely to continue to use it and maintain it – ensuring the project is sustainable.Toilet Twinning strongly believes that the best way to bring transformation in poor communities is to work with them, rather than doing things for them. It’s all about dignity and self-respect.